<!--:en-->Julius Eulberg: the guru of bio cosmetics<!--:--><!--:it-->Julius Eulberg: the guru of bio cosmetics<!--:-->

Julius Eulberg: the guru of bio cosmeticsJulius Eulberg: the guru of bio cosmetics

Before entering Julius Eulberg’s apartment in Prenzlauerberg take off your shoes: you won’t regret it. The bio cosmetic guru will have you sit on the carpet of his living room. There you will remain, in a lotus position, under his spell, surrounded by a quantity of porcelaines and precious objects, oblivious of time. Magnetic, visionary, esoteric, Julius combines an inclination for luxury and beauty with a very spiritual nature. Since he was a child he loved to mix moistorizers, shampoos and conditioners for his mum, who “always had very dry hands”. No wonder, after making a flashing career in fashion he moved on to the beauty industry. In 2002 he created his own line JULISIS
, the most extraordinary skin care products you will ever hear of. Extraordinary are the ingredients: gold, silver and precious stones, along with the purest herbs (grown at 700 meters above sea level) and the white blossoms of the orange tree. Even more extraordinary, the methods of production: take the knowledge of ancient Ayurveda medicine, add it to the alchemic tradition of Paracelsus and blend it with modern omeopathy. The results are simply amazing. Julius enumerates the virtues of precious metals. Platinum has a rejuvenating power (see platinum treatment woman/man) due to its capacity to erase the memory of your skin cells, in his words:“to get rid of your bad skin Karma”. Gold and silver as drinks (try: liquid gold drink, liquid silver drink) can heal, energise, purify or stimulate your dream center. And let’s not forget: once you take the essence out of a precious stone, say a diamond, you cannot use it a second time, at least for alchemistic purposes. All this justifies the priciness of JULISIS products all right. But what about the other exclusive beauty brands…. (here we do a bit of namedropping) ? Julius throws a sceptical look. Before buying a product” he declares, “always look at the composition. If it contains mineral oil, then you will know it is not good for your skin”. That’s how we learn that mineral oil (e.g. Paraffinum liquidum and its likes) builds up a “protective” film to fill up all wrinkles and lines, but the bad news are: it prevents your skin to breath. Who would have imagined that, in the long run, most products on the market accellerate the impact of aging instead of preventig it? Another of Julius “donts” is alluminium. Recent research has linked breast cancer with the use of aluminium-based, underarm antiperspirants. It goes without saying that Julius‘ deodorant “Liebling” is entirely made of natural ingredients, like the rest of his line. And now, we have a last question for the guru: can he enlighten us on the matter of “eternal youth”? “Eat well, sleep well, drink a lot, meditate, keep your skin clean with natural detergents, possibly with foam (like JULISIS gold wash day; silverwash night) and nourish it with moistorisers and masks that can be absorbed and stimulate cellular activity”. Sean and I take leave with a considerable added knowledge and a sample of his new best seller: JULISIS eyecream. And if you really want to know, as soon as we put it on we feel a subtle “pins and needles” reaction followed by and instant lifting. Uhuuuuuu! That’s alchemy for you!!!!!!!!

JULISIS in Berlin:

Quartier 206 Departmentstore
Breathe Fresh Cosmetics
Andreas Reinsch CosmeticPer entrare nell’appartamento di Julius Eulberg a Prenzlauerberg ci siamo tolti le scarpe in segno di rispetto. Il guru della bio cosmetica ci ha fatti accomodare sul tappeto, dove siamo rimasti seduti nella posizione del loto, circondati da una quantità di porcellane e oggetti preziosi, ad ascoltare i suoi racconti. Visionario, creativo, magnetico, Julius concilia l’inclinazione al lusso e alla bellezza con un’indole fortemente spirituale. Ci racconta che fin da bambino si divertiva a mescolare creme, balsami, sciampi per capelli “per mamma, che aveva sempre le mani secche”. Dopo una carriera fulminante nella moda, è passato all’industria dei prodotti di bellezza, per poi creare nel 2002 JULISIS: la linea di prodotti per la pelle più sorprendente che si sia vista negli ultimi anni. Straordinari sono gli ingredienti: oro, argento, diamanti, e una quantità di erbe coltivate ad alta quota, per garantirne la purezza, tra cui i profumatissimi boccioli bianchi del fiore d’arancio. Ma ancora più straordinari sono i metodi di produzione, che combinano l’antico sapere della medicina Ayurvedica con la tradizione alchimistica di Paracelso e la moderna omeopatia. Ascoltiamo a bocca aperta gli effetti benefici dei metalli e delle pietre preziose. Impariamo che l’effetto ringiovanimento del platino (platinum treatment woman/man) è dovuto alla sua capacità di cancellare la memoria delle cellule, vale a dire il cattivo Karma della pelle, che l’oro e l’argento potabili (liquid gold dring, liquid silver drink), rispettivamente rinvigoriscono, guariscono, purificano e stimolano l’attività onirica. Una volta estratta l’essenza da una pietra, ad esempio un diamante, questa non si può utilizzare una seconda volta. Almeno a scopo alchemico. Ciò giustifica i prezzi piuttosto elevati dei prodotti JULISIS. Ma lo stesso non vale per molte creme dai nomi altisonanti che, secondo Julius Eulberg, contengono sostanze a poco prezzo. Insomma, occhio alla composizione e bando a determinati ingredienti, soprattutto oli minerali e paraffina, il cui film protettivo impedisce alla pelle di respirare, e all’alluminio nei deodoranti, il cui effetto cancerogeno è ormai arcinoto. Il segreto “dell’eterna giovinezza”? Un’attenta pulizia, possibilmente con detergenti a base di schiuma (gold wash day; silverwash night) e una corretta idratazione, con creme che stimolino l’attività cellulare e che la pelle sia in grado di assorbire. Ce ne andiamo con un notevole bagaglio di conoscenze e un campioncino del suo bestseller, la crema per il contorno occhi. Sarà la suggestione, ma appena l’abbiamo provata, abbiamo sentito un piacevole formicolio e la pelle distendersi all’istante. We LOOOOVE Paracelso

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