I was told that a brand that I was a fan of for some time was reinventing itself with a new name and concept,however I was promised the DNA would remain the same, just with a little more gusto.”Auerbach” is the brand that has entered the Gentlmans Market,in both the accessories and clothing arena.
They offer Bow Ties,Ties,Shawls,some fun modern shoes and fine shirts in cooperation with Van Laack the traditional German shirt maufacturers.The Original label “Auerbach” was founded in 1912 in Berlin and now the former brand of Edsor has renamed themselves such.With the name they try to recapture a Brand that was in the past a brand known for it’s high quality design and style.
They have just opened a shop in Berlin’s West in the Schlueterstrasse ,and with a retail shop in the Rosenthalerstrasse 40/41 Hackesche Hoefe and at Galeries Lafayette the brand is well covered in Berlin.The collection is always a delight for any guys wardrobe.
Love Sean
